We are interested in the fact that Ugandan private started businesses, especially the Micro-enterprises consisting of 1-5 people, die before they celebrate their first birthday. This is a severe hindrance to the growth of the Ugandan economy, as much of the economy consist of microenterprises/SMEs (small/medium enterprises).
Our study is thus focused on whether the micro enterprise owners find the use of social networks in the growth of their businesses important. Our research question is the following: “How has social networks contributed to the growth of the Ugandan Micro-Enterprises?; Case of restaurant owners in Bugolobi Market”. So far we have done 30 quantitative interviews, and 4 qualitative interviews. We are excited about what we will find, and thankful that so many people have been open to be interviewed by us. We have also learned a lot about female entrepreneurship as 90% of the people we have interviewed are women.
Other than that, we have a pretty awesome team spirit (for real), and enjoy each others company a lot. Just look at us:
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