We are Marianne and Samuel from Copenhagen Business School and Isaac and Robert from Makerere University Business School. Our group aka “the dreamteam” is researching Corporate Entrepreneurship in Uganda’s Print Media Sector. More specifically we are trying to find out why and how Uganda’s big media houses diversify and innovate by analyzing entrepreneurship within the New Vision Group, the main player in the industry, and Red Pepper another big competitor. Global trends as well as other internal and external forces are causing companies in this extremely dynamic industry to be innovative. Moreover, some socioeconomic facts are conditioning the entrepreneurial activities of the Media Houses in Uganda.
No comments:
Post a Comment